Selling B2B payment solutions can be a strategic goldmine for companies — especially in industries like manufacturing, logistics, and wholesale where transactions are large, complex, and recurring. Here’s why it’s a smart move:
Why Companies Should Offer B2B Payment Solutions
1. Massive Market Opportunity
- The global B2B payments market is projected to reach $174 trillion by 2030
- Manufacturing, supply chain, and professional services are high-volume verticals with persistent payment pain points
2. Recurring Revenue Potential
- B2B payments often involve subscription billing, invoicing, and embedded finance
- Companies can monetize via transaction fees, credit underwriting, and value-added services like reconciliation or FX management
3. Solving Real Business Problems
- Businesses struggle with late payments, manual invoicing, and cash flow volatility
- Offering a solution that automates and secures payments builds loyalty and long-term contracts
4. Differentiation Through Embedded Finance
- Embedding payments into ERP, procurement, or e-commerce platforms creates stickiness
- Enables upselling of credit lines, fraud protection, and analytics
5. Improved Vendor Relationships
- Faster, more transparent payments improve supplier trust and negotiation leverage
- Helps clients optimize their Days Payable Outstanding (DPO) and working capital
Strategic Benefits for Sellers
| Benefit | Description |
| Data Insights | Gain visibility into client cash flow, vendor performance, and payment behavior |
| Cross-Sell Potential | Bundle with accounting, procurement, or financing tools |
| Global Reach | Support cross-border payments with FX optimization and compliance tools |
| Security Leadership | Offer PCI-DSS, KYC, and fraud detection as differentiators |
Real-World Example
Amazon Business
Uses embedded payments and virtual cards to streamline procurement for enterprise buyers
Uber Freight
Pays carriers instantly via embedded finance, improving driver retention and operational efficiency
Chick-fil-A & Bolt
Use real-time payments for vendor settlements and customer refunds
High-Margin Verticals to Prioritize
| Vertical | Why It’s Lucrative | Payment Needs |
| Manufacturing | Large invoices, complex supply chains | Embedded credit, ERP integration |
| Freight & Logistics | High FX exposure, global vendors | Cross-border payments, real-time settlement |
| Medical Equipment | High-ticket transactions | Secure payments, virtual cards |
| Wholesale Distribution | Recurring B2B orders | Level 2/3 processing, ACH optimization |
| Construction & Telecom | Fragmented vendor base | Invoice automation, dispute resolution |
Final Thought
Selling B2B payments isn’t just about moving money — it’s about solving friction, unlocking capital, and embedding your company deeper into the financial fabric of your clients.
